Didactic transposition on Communication study in Tourism and Hospitality Graduation Courses

Authors

  • Suzana Gastal Universidade de Caxias do Sul, Caxias do Sul, RS - Brasil

Keywords:

tourism, hospitality, communication in tourism, image, imaginary.

Abstract

The curricula of Tourism Graduation Courses and, in some cases, even the Hospitality Graduation ones, include several disciplines related to the area of Communication: Communication Theories, Public Relations, Publicity, Photography, among other. Some of them, considered pioneers, start to include the image and imaginary study, in a communication semiotic point of view, going beyond the marketing. This study intends to analyze the context in which this new approach is included, and to reflect about the didactic transposition of these contents, in the logic of Tourism and Hospitality Graduation Courses.

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Author Biography

Suzana Gastal, Universidade de Caxias do Sul, Caxias do Sul, RS - Brasil

Doutora em Comunicação Social. Professora dos cursos de graduação em Turismo da Universidade de Caxias do Sul e da FAMECOS–PUC-RS, professora e coordenadora do Mestrado em Turismo da UCS. Autora do livro Imagem e imaginário no turismo (Aleph, 2005).
CV Lattes: http://lattes.cnpq.br/0363951380330385

Hospitalidade, Ano II, No 2 – 2o semestre 2005

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Published

2005-09-01

How to Cite

Gastal, S. (2005). Didactic transposition on Communication study in Tourism and Hospitality Graduation Courses. Revista Hospitalidade, 2(2), 131–146. Retrieved from https://revhosp.emnuvens.com.br/hospitalidade/article/view/225

Issue

Ano II, Número 2 – 2º semestre 2005

Section

Articles

License

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