RESENHA DE LIVRO: FERREIRA, Ricardo Souto; WADA, Elizabeth Kyoko (orgs). Eventos: uma alavanca de negócios: como e por que implantar PEGE.
Abstract
RESENHA DE LIVRO: FERREIRA, Ricardo Souto; WADA, Elizabeth Kyoko (orgs). Eventos: uma alavanca de negócios: como e por que implantar PEGE. São Paulo: Aleph, 2010. 200 p.
Realizada por Ricardo de Gil Torres, Doutor em Administração de Empresas pela FGV-SP, docente do Programa de Mestrado em Hospitalidade da Universidade Anhembi Morumbi. E-mail: rgtorres@anhembimorumbi.edu.br.
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