Hospitality in the virtual context and hospitality in the context of the health crisis caused by Covid-19, as models for hospitality in the hospitality industry in times of a pandemic

Authors

  • Christiano Henrique da Silva Maranhão Professor Substituto da Faculdade de Engenharia, Letras e Ciências Sociais do Seridó (FELCS). Universidade Federal do Rio Grande do Norte (UFRN) https://orcid.org/0000-0003-2938-1989
  • Michele Signoretti Galdino Câmara Signoretti Professora Adjunta do curso de Turismo da Universidade do Estado do Rio Grande do Norte – UERN. https://orcid.org/0000-0002-7437-6479

DOI:

https://doi.org/10.29147/revhosp.v19.1033

Keywords:

Hospitalidade. Pandemia. Setor Hoteleiro. Bem Receber. Hospitalidade Virtual. Hospitalidade Sanitária.

Abstract

This theoretical study seeks to analyze and discuss hospitality in the virtual context and hospitality in the context of the health crisis caused by Covid-19, as models of operationalizing safe actions for hospitality practiced in the hotel industry, in a period that imposes social distancing, the use of masks and other non-pharmacological protocols. Methodologically, it is a theoretical research with an exploratory-descriptive bias, supported by the paradigm of interpretivism, presenting techniques of a qualitative nature that seek to present central characteristics of each theme involved, ponder aspects of a specific conjuncture in a given context, and fostering ideas for investigations and research. It is understood that the operationalization and increase of hospitality in the hotel industry, given the current scenario, occur through a virtual (immaterial) connection capable of promoting a welcoming, empathic and humanized service provision, through hospitality in the virtual context, which articulated with material demands, reflect care when receiving the other, in synergy with hospitality in the context of the health crisis caused by COVID-19. It is concluded that the union of virtuality with health care signals that hospitality, even in the face of adaptations, continues to include welcoming traits.

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Author Biographies

Christiano Henrique da Silva Maranhão, Professor Substituto da Faculdade de Engenharia, Letras e Ciências Sociais do Seridó (FELCS). Universidade Federal do Rio Grande do Norte (UFRN)

Doutor em Geografia, Mestre e Bacharel em Turismo - Universidade Federal do Rio Grande do Norte, e Especialista em Administração Hoteleira – Universidade do Estado do Rio Grande do Norte.

Michele Signoretti Galdino Câmara Signoretti, Professora Adjunta do curso de Turismo da Universidade do Estado do Rio Grande do Norte – UERN.

Doutora em Turismo (Universidade de Aveiro), Mestre em Engenharia de Produção (Universidade Federal do Rio Grande do Norte), Bacharel em Turismo (Faculdade de Ciências Cultura e Extensão do Rio Grande do Norte) e professora Adjunta do curso de Turismo da Universidade do Estado do Rio Grande do Norte – UERN.

As hospitalidades da casa - portas e janelas abertas - sob o olhar do anfitrião (Ouro Preto/MG, Brasil) Foto de Leandro Benedini Brusadin, vencedor do concurso “Olhares sobre a hospitalidade”, de 2022.

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Published

2023-01-04

How to Cite

Maranhão, C. H. da S., & Signoretti, M. . S. G. C. (2023). Hospitality in the virtual context and hospitality in the context of the health crisis caused by Covid-19, as models for hospitality in the hospitality industry in times of a pandemic. Revista Hospitalidade, 19, 428–461. https://doi.org/10.29147/revhosp.v19.1033

Issue

Vol. 19: Revista Hospitalidade v.19 - 2022

Section

Articles

License

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